Clearly Filtered

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Clearly Filtered Emergency Supplies

What Does Clearly Filtered Remove From Your Water?

We think you deserve to know what your water filter is doing for you. All of our products have been independently tested and verified by EPA-accredited laboratories at levels exceeding NSF standards. That’s because we want to ensure we have you covered no matter how bad a contamination problem may get.

Affinity® Filtration Technology

We tested nearly every other water filter on the market, but none went far enough to protect our health or make us feel safe. We realized if we wanted water filtration done right, we’d have to do it ourselves. So we did. Affinity Filtration, built on over a decade of research and testing, is the only technology that can target and remove a full spectrum of tap water contaminants, providing water that is truly clean and safe – and the peace of mind that comes with it.

How We’re Different

Unlike typical filters, Affinity Filtration uses a unique dual-technology approach that can remove up to 99.9% of 365+ contaminants.

How Affinity Filtration Technology Works

Our breakthrough Affinity Filtration Technology uses both magnet-like chemical absorption and a unique physical structure to provide superior contaminant removal. This dual approach allows us to uniquely target and eliminate contaminants at a microscopic scale, making Clearly Filtered the only filter that can target and remove a full spectrum of tap water contaminants.

Technology That Surpasses Regulations

The United States Environmental Protection Agency (EPA) regulates just under 100 tap water contaminants. Clearly Filtered, on the other hand, targets 365 and counting. These include regulated, unregulated, and emerging contaminants, to make sure you are protected from the risks we know of today and those we could learn about tomorrow.

Technology You Can Trust

Affinity Filtration Technology has been independently tested and certified by third-party EPA-approved laboratories that use established NSF drinking water standards. The same filters that we sell are what get tested in the lab, and the filters are tested in the lab in the same way they are used in your home.

Additionally, we test at 3-10 times the legal limit for each contaminant to ensure our technology can perform in any tap water, anywhere, no matter how extreme the conditions.

Upgrade Your Water

Whether you’re concerned about water for drinking, cooking, showering, or all of the above, we offer a range of superior filtration products that provide you with the peace of mind that comes from knowing your water is truly clean and safe.